A web design proposal is a formal document that defines a project's terms and conditions, benefits, and expected results. It is used to market services a web designer can deliver and persuade a potential client to agree to the project. Such a proposal must be well-written, concise, and practical. It should outline the prospect's needs and how the designer can meet them. The cost estimate of the project and its timeframe should also be itemized. A web design proposal should showcase your design ideas and goals to a prospect. For the customer to feel confident in your capabilities, enclose sample pages of your previous work. Get as much information about the project's scope as possible to provide an accurate rate for your services. Remember that your figure should be competitive and within the market range. Even if the client is impressed with your portfolio but your rates are too high, they will likely look for someone else. Do your research on the client, their industry, and their product. Having sufficient information will enable you to tailor your proposal to the specific client