Someone who is looking for their missing puppy and wants to create a poster to spread awareness and increase the chances of finding their pet. The use of the colors white and blue may be a personal preference or may stand out more to people who may have seen the missing puppy. The organic aspect may indicate that the poster was made using environmentally friendly materials, or that the missing puppy was raised on an organic diet. The poster may have a photo of the puppy, a description, contact information, and possibly a reward for finding the pet.