will provide you with an overview of the steps that customers typically take when they interact with a company or brand. It gives you an idea of how customers interact with businesses throughout their journey. We hope that this will give you a better understanding of how to optimize your customer journey and create more successful experiences for your customers. It covers the touchpoints that customers use to engage with businesses, as well as the emotions they feel at each stage. This is a great resource for understanding how to improve the customer experience and make sure that every interaction is positive. The customer journey typically consists of four stages: awareness, interest, consideration, and purchase. However, there may be additional stages depending on the type of product or service being purchased. For example, if a customer is purchasing a car, they may also go through a test drive stage before making their final decision. The first stage of the customer journey is awareness. During this stage, customers become aware of a need or want that they have. They may be aware