Chief Executive Officers (CEOs) have a lot of responsibilities. Of these, communication is one of the most important. It's their job to speak with impact - every single time. This requirement demands nothing less than constant effort and practice. The CEO can do a few things to ensure their communications are effective. They must know their audience and what they want to hear. They also need to be clear and concise and ensure their message is consistent with the company's brand. CEOs should always be prepared to answer questions and address feedback. For CEO communications to be effective, the CEO must be authentic. Keeping it real means they must be the person ultimately directing and driving the communications strategy. There should also be a chief communications officer or chief reputation officer and social media team on hand. Nevertheless, CEO communications begin and end with the leader. The CEO is a figurehead and represents the company as a whole. Their public persona is a big part of the company brand. People notice when that persona is missing from social media or doesn't take advantage

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