Affiliate marketing is a process by which an affiliate can earn a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes it and makes a portion of the profit from each sale. The sales are followed via affiliate links from one website to another. Affiliate marketing is a terrific way to propel sales and yield substantial online revenue. It benefits both brands and affiliate marketers, and the new push toward less traditional marketing tactics has undoubtedly paid off. This type of marketing is a low-cost and easy-to-scale way to generate leads and sales for businesses of all sizes. It harnesses the power of word-of-mouth marketing by rewarding affiliates for each customer they refer. Affiliate marketing spending in the United States increased from $6.8 billion in 2020 to $8.2 billion in 2022, according to figures from Statista. This area is still growing and will continue to be profitable, given its exponential growth. The industry has four core players: the merchant (the advertiser), the network, the publisher, and the customer. The market has

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